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Web Design: The Difference Between Success and Failure

Friday, July 4, 2014

Web Design Tips

How a website is being laid out, its fonts, colors, and the images used in it can determine success or failure, with the help of an Affordable Web Design. Would you like your visitors to just exit immediately after landing there? Would you like them to have a hard time finding what they are looking for? If yes, then your website-your business is in great danger. If you have a business website, your goal should be to make people stay on your website, easily find what they are looking for, and encourage them to click on and purchase what you are selling or avail of your services. Below are some of the best web design tips to ensure that your website will do what it should do and take the business to a new and higher level.

Web Design Tips

• Have A Polished and Professional Logo
The logo is an essential part of the brand, therefore, make sure that it is prominently located on the site. At the same time, make use of high-resolution image and feature this in the upper left corner of every pages. Itis also a rule of thumb to link the logo back to the homepage so that visitors would be able to easily navigate to it.
• Use Intuitive Navigation
The primary navigation options are typically deployed in a horizontal bar along the top of the website. Given this, you need to provide secondary navigation options underneath your primary navigation bar, or you can have it in the left-hand margin of the site or the sidebar. But why an intuitive navigation is important? This is because a confusing navigation layout will result in people quitting a page.
• Get Rid of Clutter
Nowadays, it is very easy to be visually overloaded with images, reaching the point where our brains stop processing information when they get confronted with too many options. To keep the visitors on your website make sure that your pages do not have competing calls to action or “visual clutter” that will draw their eyes away from the important part of your pages.
• Provide Visitors a Breathing Room
Make sure to create enough space for your paragraphs and images so that your viewer would have the space to breathe and can absorb all the features that your site and business have to offer. Control the white space through your layout as this will keep the users focused on your content and to control the user flow.
• Use Colors in a Strategic Way
Using the most neutral color palette will help your website project a clean, elegant, and modern appearance. At the same time, employ small dashes of color for your headlines and key graphics. This will guide your visitors to your most important content. It is also helpful to use a color palette that complements your logo and is consistent with the other marketing materials.

These are just some of the most important things that every web designer need to employ in order to come up with a website that is a total package. In every business, having a website is a must. But it's not all. What is the use of a website if it cannot represent the business? In this case, a good web design is an effective tool to attract success.

Image Credit: http://speckycdn.sdm.netdna-cdn.com/wp-content/uploads/2012/06/useful_tips_01.jpg

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